Long Story Short is the content studio of Sportal Media Group. We work with brands to create beautifully crafted stories that move and inspire, across our media portfolio and across the globe. Through engaging storytelling, we find the sweet spot where our readers’ interests overlap with your brand goals.
By creating a special space for the brand in the media, we provide an immersive experience for the end consumer, not just another advertising space. Our projects are designed to solve complex marketing problems and be at the heart of digital campaigns.
02. Custom Production
02. Custom Production
We have an experienced team of first-class journalists, photographers, designers, video creators and marketing specialists. We produce shareable content, designed to engage audiences through custom copyrighting, video production and innovative digital platforms, delivering attention-holding impact.
03. Storytelling
03. Storytelling
Our formula is simple: Find the brand’s story, then tell it with the right mixture of words, images and emotion. We’ve learned that what it takes to get a reader emotionally and intellectually engaged is a good story. And indeed emotion uplifts the trust in brands.
This year once again the world was football. As part of Samsung’s Fifa World Cup 2022 activation, we have developed custom creatives specially designed for Sportal.bg’s male audience. The core product that was the focus of the campaign was the foldable Samsung Galaxy Z Fold 4. We decided to visualize different situations during the day, connecting the multitasking screen of the phone to the football passion.
As part of DSK bank Fifa World Cup 2022 activation, we have developed custom creative strategy, specially designed and suited for Sportal.bg’s male audience.
World Culinary Cup is project created in Woman.bg more than 10 years ago and in 2022 was one of our most successful projects. We have created a culinary tournament that matches the calendar of the actual World Football Cup '22. In our tournament, each country is represented by its traditional dish and our users can vote which one is the best.
Just Eat Takeaway.com is one of the biggest sponsors in the UEFA Champion's League and being such the brand shares a lot of similar values with the football fan. So for this year's UEFA Champion's League final, we gathered our sports editors and after long discussions came up with the top five historical finals.
Red Bull organized an F1 Showrun event in Plovdiv and invited David Coulthard to drive a racing car. They asked us not only to do the live reporting but also to create a storytelling project presenting the legendary driver and the history behind the RB7 - a car that Vettel was driving when he became F1 World Champion.
It has been exactly 30 years since Carlsberg joined forces with Liverpool FC. Our mission was to tell the incredible story of a glory club like Liverpool which was pursuing the Premier League trophy for 30 years, but also to show how dedication fit in the context of Carlsberg’s brand values.
Volkswagen is turning a new page in its history. After two significant milestones - the iconic Beetle and the ultimate small car Golf now is time to start a new chapter that is even more exciting - the electric one. It is called ID.3, and it's not a regular car. It’s an e-car.
We have developed an employer branding project for one of the most innovative companies worldwide - Philip Morris. It was a deep dive showcasing all aspects of managing transformation and what is driving the progress of PMI.
Together with Scania we were on a mission - to find one thousand professional drivers with valid licenses and invite them to sign in for Scania Driver Competition.
Efbet started as a family company and it still is today. Our mission was to show that innovation and family-driven entrepreneurship could go hand in hand. It’s a story worth rereading over and over again.
Originally born as a CSR campaign, three years in a row we are inviting professional sportsmen, actors, social figures, and doctors to talk about strength. Our mission: is to raise awareness and provoke men to be more open and take care of their health.
YOUR STORY STARTS HERE
Contact Us:
E: longstoryshort@sportal.bg
